Carmen Simon at the Presentation Summit 2016

Carmen talsk about the simultaneous shows that werre happening in Vegas -- 160 mln more people have watched thede shows 1300 perfotmers 25 languages The neuroscience of repetition -- how do we stya on people's minds Why is memory imp in buisness - it influences decisions. Memory is the most important ingredient to business success. Memory -- one imp variable is repetition, which is linked to persuasion. Fine line between repeating and nagging --- married people know this. Why Repeat? Repetition Opens Doors Repetition is the mother of memory Thae harded tos ay things twice -- it addresses egoes and you must repeat, and we will learn why. We will learn what to repeat, and how much t repeat. Why Repeat? Repetition Builds Patterns Neuroscience is key -- everything neuro is popular in an annoyingw ay and peopke abuse the word. You cannot prove anything until you have a hypothesis of sorts. Will a person behave better with caffeine -- I will observe behavior. I can peek inside the human skull and explore neuro behaviors -- only then you use the term, neuroscience. Claims I say are based on FMI (or FMRI) studies. FMRI studies are expensive ,ma and claims are based on just 15 to 20 ppl. If all participants are 20 years omethings fropm Alaska who reat salmon, can the results be considered representative? We knew 20 regions in the brain; we now know more than 200. Dare to repeat because you are enabling the brain to understand what you are tryin to control, and npt what the audiehce is trying to control. Take Back Control -- message from Brexit said so oftem and easy to remember. That's why Trump is successful because of repetition. Repetiyion helps; otherwise random memomy will happen. I remember people in Italy find it OK to havevsex and text at the same time. Most clients in nthe Bay area come from software -- predictive analysis is a hot topic today. People ask to simplify content; but the matter is to simplify complexity. Less is not more in presentations Its comlexity that gives you more chances to create memory traces -- unfortunately people abuse it. With enough repetition, you will move from short term memory to long term memory. I am always humbled by Slide Sorter view. Dare to ask how much people will remember. With repetition, you can get there. Working memory is so short -- so reactivate, reactivate, reactivate Only you are aware of your own repetition. Your audience is mow aware. Give them that chance. Short term memory is short lived. Water - Club Soda - in Plane -- We forget so often. Repetition Opwns Doors Conserve energy with patterns nad understanding Convert short term memory into long term Determine the ratio between verbatim and gist - How (Much) Do We repeat? - Create a portable message - Repeat the reward - Bind the message and the source - Repeat (3-15 times) think: source, length and importance Veratim vs. Gist Verbatim Keeping close track of accurate experiences Word by word accurate representatiins Knowing Gist Satsfying a coherent self that is cvonstantly evolving General meaning Feeling of Knowing Not Knowing (Third Option) If people remembered everything, we will be in big trouble.' What classic move lines do you remember? Just because you repeat something does not mean it is repeatable. What mkaes a message repeatbale? Repetition is not boring Multiple cues can help us retrieve the information Create portable messages -- Mastercard: a quick bite with a friend: priceless Create portable message -- practice. As long as you createv any sortb of content, remember how long you want to be memorable. Some people want to be remembered for any time duration. Emotion Marker The fewer markers you have, the fewer memories you have asfter the event. Rewaro of Repeating Bostn run at 3:30 biological clock Westin Boston When you repeat, add one extra thing to add an award. To differentiate fronm nagging, amke sure you remember to explain the reward. What is Source Memory? Bimnd the Message and the Source Carmen said this :

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