Brainshark App for the iPhone and iPad: Conversation with Joe Gustafson

Joe Gustafson is the CEO and founder of Brainshark, Inc., whose cloud based software enables users to create, share and track online and mobile video presentations. Joe has been instrumental in bringing Brainshark’s content to a mobile audience, so anyone can access and deliver important content on-the-go.

In this conversation, Joe discusses Brainshark’s new app for the iPhone and iPad, which the company announced today.

Geetesh: Brainshark presentations can already be viewed on the iPhone and the iPad – what extra functionality does the Brainshark App for the iPhone and iPad add?

Joe: Great question, and you’re right – through our Brainshark Mobile offering, which we announced last year, smartphone and tablet users can view Brainshark and myBrainshark.com presentations on their mobile devices. Among the mobile platforms we support are the iPhone, iPad, iPod touch, BlackBerry, Palm Pre and Android-based phones. We’re committed to enabling our users to create content that can be easily viewed at any time and on any device.

Our iPhone and iPad App, downloadable for free in Apple’s App Store, provides an enhanced user experience for the mobile viewer. We’ve included advanced capabilities that let iOS users more easily view, share, and access Brainshark and myBrainshark presentations from their mobile devices. These new features enable:

• Enhanced presentation viewing, via the table of contents. This shows thumbnails, titles and the duration of each slide, and lets users click to better navigate through presentations. Viewers can also see presentation attributes (including description, length and author information) and download attachments associated with the presentation they’re watching.

• Easy sharing, with the ability to click to post a presentation link on social media sites such as Facebook, Twitter and Delicious. Users can also click to share a presentation via e-mail.

• On-the-go learning, with free access to a searchable, growing library of eLearning content, created by Brainshark’s community of subject matter experts.

• Instant content accessibility, with the ability to see a history of all recently viewed presentations. Brainshark enterprise customers and myBrainshark users who download the app can also access their company’s/their own content.

Geetesh: Existing Brainshark users can log into their accounts straight from the Brainshark App for the iPhone and iPad – what options does this open up for these users?

Joe: Right – while you don’t have to be an existing Brainshark customer or myBrainshark.com user to use the app (anyone can use it to view our online video presentations), our customers can take advantage of additional benefits to help them do their jobs better. As you mentioned, they can log into their Brainshark and myBrainshark accounts directly through the app. This lets them instantly access their company’s and their own content – enabling salespeople to view and deliver sales presentations, employees to consume "just in time" training content and HR communications, and people in the field in general to access the information they need when they need it.

We’re pleased to make these benefits available to our users and to continue to support their mobile needs.

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